For many years, sportswear has been disregarded when coming to everyday urban outfits. But now, Nike has come with a new version of its ACG line – the NikeLab ACG which promises to deliver sports utility for the hectic city life. The collection features über-cool footwear, outwear, backpacks – all being specially designed to meet the needs for mobility and weather protection of every user.
By joining forces with Errolson Hugh (designer and developer of Acronym, a design agency with the purpose of unifying style and technology in apparel), the Nike team have managed to provide elegant solutions for complex problems. Furthermore, the items in the ACG collection are made of ingenious materials such as: Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit. Thus, the NikeLab ACG can be considered a real sports style innovation.
[adsense300gray]With its “all conditions fit” structure, this collection encourages readiness (physically and mentally) and minimizes restriction. The team of developers have thought of everything starting with the range of motion provided by items such as jackets or pants to the placement of pockets and their ability to store various gadgets such as: phones, laptops or notebooks. In other words, the NikeLab ACG collection enables the body to move with ease and, in the same time, it conceals the tools of urban life.
The NikeLab ACG collection was launched on December 18th and is available online in North America, Western Europe, Japan and in selected retail stores in New York, London, Paris, Milan and Tokio.
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