Taco Bell is no stranger to experimenting with creative menu items that blend beloved flavors and textures. The chain’s latest offering brings back a fan favorite that combines the nostalgia of a well-known snack with the indulgence of their signature Mexican-inspired fare. Starting September 20, Taco Bell lovers will be able to indulge in the return of the Big Cheez-It menu items, a fan-favorite release that promises plenty of crunch and cheesy goodness.
These exciting additions to the menu are not just any ordinary items; they feature oversized Cheez-Its, a cracker that has delighted snackers for decades. But here’s the catch—these Cheez-Its are 16 times the size of your standard, store-bought variety.
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The Star of the Show: The Big Cheez-It
The center of attention is none other than the Big Cheez-It, a cracker that measures an impressive 16 times larger than the traditional Cheez-It. This isn’t just an exaggeration; Taco Bell has genuinely created a cracker so large, it needs to be experienced to be believed. The cracker itself serves as the foundation for multiple dishes, but it can also be enjoyed on its own for just $1.
The Big Cheez-It á la carte offers simplicity at its finest. With such a minimal price point, it makes for an affordable way to indulge in this larger-than-life snack without committing to an entire meal. For fans of the classic Cheez-It, this oversized cracker offers a new way to enjoy the bold, cheesy flavor in a much more satisfying bite.
Big Cheez-It Crunchwrap Supreme: A Cheesy Twist on a Classic
One of the more popular items in this limited-time revival is the Big Cheez-It Crunchwrap Supreme, priced at $5.49. Taco Bell’s Crunchwrap Supreme has long been a staple of its menu, beloved for its blend of textures—crispy on the outside, soft and savory on the inside. But now, with the addition of two Big Cheez-It crackers inside, the experience becomes even more indulgent.
The Big Cheez-It Crunchwrap Supreme keeps the familiar components of its predecessor: seasoned beef, warm nacho cheese sauce, crisp lettuce, diced tomatoes, and reduced-fat sour cream. However, the inclusion of the oversized Cheez-It crackers adds a crunchy, cheesy dimension to every bite, taking the experience up a notch for those who appreciate layers of textures and flavors.
What sets this item apart is the sheer scale of the Cheez-Its. Fans of both Taco Bell and Cheez-Its can find the combination of cheesy crackers, savory beef, and the tangy creaminess of sour cream irresistible. It’s this juxtaposition of familiar flavors with the novelty of the Big Cheez-It that has drawn so much attention.
Big Cheez-It Tostada: For a Lighter, Crunchy Experience
For those seeking a lighter option but still want to try the oversized Cheez-It, Taco Bell offers the Big Cheez-It Tostada at $2.99. This item is a simpler affair, consisting of just one massive Cheez-It cracker topped with seasoned beef, diced tomatoes, crisp lettuce, and reduced-fat sour cream.
While it lacks the complexity of the Crunchwrap, the Big Cheez-It Tostada stands out for its emphasis on crunch. The crispy, cheesy Cheez-It serves as the perfect base, adding an unexpected twist to a dish traditionally served on a flat corn tostada shell. It’s perfect for customers with smaller appetites or those who just want to sample the novelty without diving into a full meal.
The affordability of this item also makes it an attractive option. At just under $3, it’s a fun way to enjoy the Big Cheez-It without breaking the bank. It’s also versatile enough to be a snack, a light lunch, or a fun add-on to your Taco Bell order.
A Combo to Satisfy: The Big Cheez-It Crunchwrap Combo
imagine life before the big Cheez-It
— Taco Bell (@tacobell) September 20, 2024
For those who want to make a meal out of their Big Cheez-It experience, Taco Bell has the Big Cheez-It Crunchwrap Combo, priced at $9.99. This combo includes one Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, an order of Nacho Fries, and a medium soft drink.
This combination is ideal for customers looking for a filling, savory meal. The inclusion of the Beefy 5-Layer Burrito—another Taco Bell classic—adds heartiness to the meal, while the Nacho Fries provide an additional side of crispy, seasoned goodness. The Big Cheez-It Crunchwrap Combo is not just about the novelty of the oversized Cheez-It; it’s a fully-rounded meal that delivers on both taste and texture.
The Big Cheez-It’s History and Fan Love
The Big Cheez-It is not entirely new to the Taco Bell menu. It first made its debut earlier in the year during a limited soft launch. Fans of both the fast-food chain and the Cheez-It snack were thrilled to see the two brands collaborate, bringing this creative item to life. In fact, the initial soft launch was met with so much enthusiasm that Taco Bell quickly began planning for a wider release.
During the months since its first appearance, Taco Bell has listened to its customers, gathering feedback and making slight tweaks to the menu. One of the most notable changes is the addition of the Big Cheez-It as a standalone item, a request that came directly from fan suggestions. Additionally, Taco Bell upgraded the Big Cheez-It Crunchwrap to make it even more satisfying, addressing the desire for a heartier, more filling meal.
In their announcement of the Big Cheez-It’s return, Taco Bell made it clear that this re-release is a direct result of listening to their fanbase. It reflects the chain’s commitment to innovation while still catering to the cravings and preferences of its loyal customers. This level of interaction between a brand and its consumers is what helps Taco Bell remain a favorite in the fast-food world.
The Appeal of Limited-Time Offers
One of the key factors behind the excitement for the Big Cheez-It menu items is their limited-time availability. In today’s fast-paced food industry, limited-time offers (LTOs) have become a powerful tool for engaging customers. The Big Cheez-It is only available for a short period, adding an element of urgency to the experience. Fans know that they must act quickly if they want to get their hands on this cheesy, oversized cracker.
The appeal of LTOs goes beyond just the novelty; it’s about being part of something special, even if only for a limited time. Customers enjoy the exclusivity and the bragging rights that come with trying a rare menu item. Taco Bell has leveraged this strategy effectively, tapping into both the nostalgia of Cheez-It and the hunger for new, exciting food experiences.
