Both brands are celebrated for their functional designs, attention to detail, and loyal followings. Their latest release, the Timex x The James Brand Emerald GMT, embodies the spirit of exploration, merging rugged functionality with a stunning, nature-inspired aesthetic.
With an emerald green dial and robust titanium build, this limited-edition timepiece goes beyond typical wristwear to become an emblem of adventure for enthusiasts who value the journey as much as the destination.
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A Successful Partnership Revisited
The story of the Timex x TJB Emerald GMT begins with a sequel. The brands previously collaborated to release an automatic GMT watch in black titanium, a piece that quickly sold out its limited run of 1,000 units, captivating watch aficionados and adventure seekers alike. This debut collaboration set a high standard, combining the functionality of a GMT with the rugged elegance of a titanium build. Due to its high demand, both brands felt compelled to offer a fresh take, this time in a striking shade of emerald green. Ryan Coulter, founder of The James Brand, shared his excitement about revisiting the collaboration, emphasizing the strong resonance this piece has had among both Timex and TJB fans.
Inspired by Nature: The Aesthetic of the Emerald GMT
The standout feature of the new watch is undoubtedly its emerald green color scheme, a tribute to the lush landscapes of Nova Scotia’s coastlines and forests. Timex’s chief creative director, Giorgio Galli, explains that the green hue was carefully selected to evoke the natural beauty of Atlantic woodlands and the Nova Scotian wilderness.
This particular shade of green not only adds a unique visual appeal but also sets it apart from traditional GMT watches, which are often characterized by darker, more subdued colors. This vibrant dial allows wearers to carry a piece of the natural world with them, wherever their travels might lead.
Constructed for Durability: The Titanium Case and Sapphire Crystal
The watch is housed in a 41mm brushed titanium case, renowned for its lightweight strength and corrosion resistance. Titanium’s hypoallergenic properties also make it comfortable for extended wear, and its resilience makes it an ideal material for those who lead an active lifestyle. The watch is water-resistant up to 200 meters, a feature that’s enhanced by a screw-down crown and caseback. This level of water resistance is particularly appealing to divers, swimmers, and adventure lovers who may find themselves exposed to various water elements on their journeys. The case design ensures the watch can withstand intense conditions while maintaining its structural integrity.
Adding to its durability, the watch face is shielded by a sapphire crystal with an anti-reflective coating, a premium feature that significantly reduces glare and provides added protection against scratches. Sapphire crystals are known for their hardness, which makes them resistant to scratches and everyday wear and tear. Together, the titanium case and sapphire crystal contribute to a watch that’s ready to tackle any adventure, whether it’s deep sea diving or an evening hike.
Functionality Meets Style: The GMT Movement and Luminescent Features
The Emerald GMT watch is powered by a 24-jewel Miyota 9075 automatic GMT movement, which includes a date function and offers wearers the ability to adjust the local time independently from the minute hand. This feature, known as a “true” GMT function, is especially valuable for frequent travelers who need to quickly switch time zones. Unlike simpler GMT watches that only allow the GMT hand to move independently, the Timex x TJB GMT provides a user-friendly and intuitive adjustment method for multiple time zones, making it easier to adapt to new locales without disrupting the watch’s accuracy.
In low-light settings, the watch maintains its legibility thanks to Super-LumiNova coating on the hands and indices. This high-grade luminescent material absorbs light and re-emits it in the dark, ensuring that the watch remains visible in challenging lighting conditions. The combination of a bold emerald dial with luminous details gives this watch a visually striking appearance even in dim environments.
Versatility in Wear: Titanium Bracelet and Resin Strap
Another highlight of the Timex x TJB Emerald GMT is the flexibility it offers in terms of strap options. The watch comes with a titanium bracelet equipped with a butterfly closure, which is both secure and elegant. For those who prefer a more casual, breathable option, the watch also includes a perforated resin strap with a titanium buckle.
Both straps are equipped with quick-release spring bars, allowing wearers to switch between the two effortlessly. This versatility makes it easy for the wearer to adapt the watch to different settings or activities, from formal events to outdoor excursions.
A Collector’s Piece: Limited Edition with Unique Engravings
As a limited edition of only 750 pieces, each Timex x TJB Emerald GMT is individually engraved with a unique serial number on the back crystal, adding an exclusive touch that appeals to collectors. This rear crystal also features the TJB logo, providing a subtle yet elegant nod to the collaboration’s origins. Through the transparent caseback, owners can view the intricate movement in action, a feature that connects them with the craftsmanship and mechanics behind the watch.
The Emerald Collection: More Than Just a Watch
For fans looking to expand their everyday carry collection, The James Brand is releasing a limited Emerald Collection, which includes not only the GMT watch but also a TJB Chapter 2 Titanium knife and the Burwell pen, both crafted with the same high-quality materials and design philosophy. This set is a testament to TJB’s commitment to providing tools that complement an adventurous lifestyle, and it’s ideal for those who appreciate a cohesive aesthetic in their gear. Priced at $1,299, the Emerald Collection allows enthusiasts to own a comprehensive kit of well-designed, reliable tools that share a consistent look and purpose.
